Oops! She Did It Again. Exploring Britney Spears’ Brand Appeal


Over the past 2 decades, Britney Spears has managed to build a solid personal brand, which has not been shaken by controversies and scandals in her private life. Every time she gets bad press, she simply shrugs it off, and carries on as if nothing has happened. Paraphrazing the words of one of her most popular songs, one might say: “Oops! She did it again.” Time after time she manages to prove that no bad news can affect her personal happiness and career. All that negative information about her does not repel her fans either. They support her no matter what. Perhaps the most important reason behind this support is extraordinary charisma that radiates from Spears. She is able to connect with her fans at an emotional level.