It is challenging to think of another celebrity who has been advertising products as long as Marilyn Monroe. Even after her death, her image is still used by many companies because it boosts sales. Monroe’s endorsement potential has attracted the attention of various companies: from cosmetic producers to lawn furniture makers. Regardless of the industry, Monroe’s image attracts attention, and increases brand appeal.
Commercializing Marilyn Monroe’s Image
August 30, 2023