“My name is Bond. James Bond.” The confidence with which Agent 007 always introduces himself creates a long-lasting impression, which strengthens the appeal of his brand. His self-introduction is blunt yet effective: it strengthens his image as a man of action who does not waste words. All his actions are carefully thought out. This precision makes him a one-of-a-kind action character, whose adventures are attentively being followed. Despite the multitude of action characters, James Bond stands out: his elegance, coupled with work etiquette and determination to accomplish his mission, grabs attention, and leaves the audience craving for more of his adventures.